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Companies, or brands, that offer services to the general public, can often become the subject of negative reviews from their customers, if their service has not been up to the mark. This is absolutely common, and people who are involved in this area of work know how to deal with such reviews from their clients. However, there may be instances where a person has just gone up and above with the review and really damaged the reputation of your business, when most of what he wrote was not even true. How do you deal with such a situation?
Penal Code: As per the UAE laws, this constitutes ‘libel’, which means damaging the reputation of a person by way of publishing untrue statements about him i.e. defamation. The Federal Decree-Law No. 31 of 2021, that is, the UAE Penal Code, clearly states, under Article 425, that anyone who insults another person by way of imputation of a fact publicly, thereby resulting in punishment or contempt towards that person, will be punished with either a jail sentence of about 2 years, or a fine of almost 20,000 dirhams.
This implies that if someone damaged the reputation of you or your company by posting false negative reviews, whether on your company website or any social media platform, you can bring an action against that person on account of defamation.
In order to prove defamation, you must be able to show that because of the review posted by such person against your services, you have suffered potential damage, such as you are unable to get customers anymore, and your existing customers have also stopped receiving services from you, resulting in financial loss to your company as well as mental distress to you.
However, it must be kept in mind that the review made by such person must be false; if there was actually a lack on your part, or you did not deliver according to the reasonable expectations of the client, the review will not amount to defamation.
00:00 – Introduction
00:35 – Libel
01:23 – Proving defamation
01:56 – Cybercrime Law
For more details: https://www.professionallawyer.me/blog/criminal-law/learn-more-about-false-reviews-in-establishment-that-invites-penalties-in-the-uae/
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