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Q&A | Ziad Hassouneh | Intellectual Property

posted 2 months ago

In today’s Q&A we have Ziad Hassouneh, our Intellectual Property expert in United Arab Emirates.

Ziad Hassouneh is the Chief Executive of Emirates Intellectual Property Services (EIPS), one of the UAE’s longest-established and most trusted intellectual property firms. With more than two decades of regional experience, he leads a highly specialised team that supports local and international businesses in protecting and enforcing their intellectual property rights across the UAE, GCC, and wider MENA region. Ziad is recognised for his practical, commercially minded approach to IP strategy and his deep understanding of the UAE’s regulatory landscape.

Read more: https://globallawexperts.com/legal/ziad-hassouneh/

  • Transcript

0:19

this Zad Zad Hassuna actually I’m very famous in my area because I do many things for intellectual property for government in my area and I have experience since 1984 in the same field and I or nothing else. I have my firm Emirates Intellectual Property and this name it’s a very very I’m I’m very lucky that I have this name as a owner. I have a partners with similar or less experience and I have a very very good team in my firm and I’m enjoying to serve my

1:05

clients actually the big five in my country United Arab Emirates and a very respectable companies in the region and for overseas also I have a very good good names you know it’s me this is according to the experience which I explained before me myself and with one of my partner Mr. Ghibawi, we were a part of a a team who create the intellectual property laws in United Arab Emirates and I was a consultant of Yemeni government for intellectual property and also I was a part of the

2:05

team who create the pageant law in Oman, Sultenate of Oman. Yes. And the experience I have in this government because of that I saw the intellectual property from two sides. The government sides and the consumers or the company sides which give me a very high professional experience in this field which I’m enjoying also because it’s my life.

2:46

If you’re asking about my clients locally and overseas, I’m proud to say that I represent Mercedes-Benz. I represent another very huge company in China. Miniso Zumi Hendai Kia and Dure. This is a Christian D. It’s very well known. This is for the international group or companies I represent. in local as I told you before I have the big five in United Arab Emirates and also I’m proud of that I have clients let me read it that we have shook group is a very huge group

3:39

we have something called her jeweleries they have more than 400 brands all over Arab countries we have national A they have around eight factories in our area. Gan Safa is this more than 60 years old company producing diary and other food stuff goods and it’s a huge supermarket in the region in UK in India and more than 20,000 stuff they have. So I’m very proud that I represent this part of the client I have and I hope that

4:34

they will stay with me and I’m sure that most of them they will stay because I respect their job like my baby. So here I am as I’m enjoying what I’m doing and the a very respectable companies I represent but always explaining for others for the courts for experts who hire for the cases which I handle my name and my experience It’s very respectable in these cases and thanks God that they are listening to me because I have a very very long experience for small things or big things you can

5:33

find the name of Zad Hassa in any case if I’m not there and not represent of the two party of the case they ask me the consulting from my office. Where’s your opinion going in this case here or there? That’s why I’m always enjoying and I have a very small secret my clients because of the different of the timing in in in let’s say in Canada, USA, Japan, China and we are here in the middle. So the timing of starting working here and there day and night my

6:17

mobile is open 24 hours. So my clients they are happy when they send email immediately I have an option in the email for the a a high class clients immediately I will see from my phone. So I call them on answer them immediately.

6:39

And my policy in my firm if there is any inquiry from any client there is no way for any consultant or staff I have in the office to back home without answering the right answer for the right client because it’s their right to have a correct answer in a quick way because they have to decide and take action.

7:05

according to what we advised. So this is us immense intellectual property as I told you I reach a point of not looking for money not looking for anything only increasing because I’m still learning increasing what I have and introducing me myself my experience and my firm to everybody in the world even without money even without income just to feel satisfied and to to to make intellectual property in the world very well known for two parties. Who is manufacturing a very good brands and the people who imitate

7:56

because the people who imitate the trademarks they they are they are little stupid. You are creating others trademark and you send it to the whole market. Come on, make your own and do it in the market because you spend money, you spend time but for others and others which is the a very high brands in the world, the big brands they are forcing you every time. They are attacking your stores and factories every time and you are losing and losing and losing. So that’s why I’m happy just

8:32

to let anybody in the world know what is intellectual property and that’s why all the time we are enter the meetings the conferences regarding intellectual property you’ll find me and a part of my team there. So that’s why wherever there is any interesting in intellectual property you will find me or one of my staff.

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Ziad Hassouneh

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Q&A | Ziad Hassouneh | Intellectual Property

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