Li Lu

Introduction

Li Lu is a senior policy adviser and head of GM & Associates (GMA), recognised for her advisory work on regulatory strategy, public policy engagement and corporate-government relations in China. Li Lu and her team are widely respected for translating regulatory insights into pragmatic guidance for multinationals operating in China. She is regularly invited to policy roundtables and industry briefings, where she frames practical guidance for organisations operating at the intersection of regulation, public policy and commercial strategy. She is also invited to university mentorship programmes, combining hands-on advisory practice with an active role in academic‑industry exchange.

Government‑Affairs Expertise

For more than two decades, GMA has specialized in government affairs and policy research, with a seasoned team of consultants and a trusted network of experts. Under Li Lu’s leadership, the firm offers deep insight into China’s complex, multi-layered decision-making processes at both central and local levels.

The firm’s expertise spans over:

• macroeconomic & geopolitical trends;
• market access & strategic issues;
• sector policies & business environment;
• and stakeholder engagement & policy advocacy.

Moreover, GMA enjoys a strong reputation in the sector and regularly cooperates on international projects with recognized global peers from Europe, North America and other Asian countries.

GMA’s Achievements

Over the last 20 years, GMA has

• collaborated with over 60 international clients;
• published over 500 macroeconomic and geopolitical newsletters;
• organized over 140 seminars on macroeconomic and geopolitical issues;
• and produced over 40 policy recommendations.

How Businesses & Individuals Benefit

For companies and individuals seeking government-affairs counsel in China, GMA offers a range of services tailored to different needs and stages of engagement—from macro and strategic insights, policy research and early alerts to stakeholder engagement, strategy and messaging, issues audit and due diligence, market entry and approvals, policy advocacy, and executive visit support.

These translate into clearer regulatory anticipation, improved institutional outreach, and stronger internal coordination between legal, compliance and commercial teams. GMA’s method prioritises proactive engagement, cross-functional coordination and transparent communication with authorities. Clients benefit from a clear roadmap that translates policy evolution into measurable performance.