Navigating Innovation: The Transformative IP Landscape in the UAE

The landscape of intellectual property (IP) protection in the United Arab Emirates (UAE) is undergoing a transformative phase, characterized by a suite of strategic initiatives and legislative advancements aimed at fostering innovation and economic growth. A pivotal figure in navigating this intricate milieu is Ziad Hassouneh, a leading legal expert whose extensive background in intellectual property law positions him as an invaluable resource for individuals and enterprises seeking to mitigate legal risks associated with IP management.

In February 2025, the UAE’s Ministry of Economy introduced a groundbreaking roadmap for Green Intellectual Property, reflecting an acute awareness of the need to align legal structures with environmental sustainability. This initiative, designed as a three-month acceleration plan, emphasizes technology localization and promotes eco-friendly innovations that support the nation’s transition toward a circular economy. By collaborating with the World Intellectual Property Organization, the UAE is enhancing legal safeguards for sustainable projects, thus aligning with its We the UAE 2031 vision, which envisions a future of innovative, sustainable economic growth.

Ziad Hassouneh’s expertise is particularly relevant in the context of these developments. With a profound understanding of both local and international IP laws, he is well-equipped to advise clients on the implications of the Green IP roadmap. His insights can aid businesses in navigating the complexities of eco-conscious inventions and the associated legal protections, ensuring they remain competitive in an increasingly environment-focused global marketplace.

In tandem with the Green Intellectual Property initiative, the Ministry of Economy launched a strategic IP framework that became effective on January 18, 2025. This comprehensive framework features 11 targeted initiatives designed to harmonize technological advancement with robust IP rights protection across various sectors. Noteworthy among these measures is a significant 50% reduction in official trademark fees for members of the National SME Programme, alongside complete exemptions for individuals with disabilities. Such reforms are aimed at empowering entrepreneurs and expanding access to IP registration, a focus that Ziad Hassouneh frequently emphasizes in his legal advisories.

The IP landscape in the UAE has been vibrant, as evidenced by impressive growth in IP registrations. Notably, trademark applications surged by 9.6% in 2023, while copyright registrations experienced a remarkable increase of 29.5%. By the end of that year, the number of patents registered had reached 5,108, and by September 2025, more than 402,000 total trademarks had been filed. This growth trend presents considerable opportunities for businesses, especially when paired with the regulatory advancements spearheaded by legal practitioners like Ziad Hassouneh, who provide strategic advice tailored to navigating these dynamic changes.

On World Intellectual Property Day in May 2025, the UAE further distinguished itself by unveiling an AI-driven legislative framework. This innovative approach harnesses artificial intelligence to analyze government data, simulate the impacts of regulatory changes, and recommend real-time updates to existing IP laws. By enhancing the efficiency of monitoring economic and societal effects, this framework positions the UAE at the forefront of adaptive IP governance. In this context, Ziad Hassouneh’s proficiency in both technology and law enables him to assist clients in understanding how these technological advancements can influence their IP strategies.

Moreover, the UAE has laid a solid legal foundation with essential legislations such as Federal Law No. 36 of 2021 on Trademarks and Federal Law No. 11 of 2021 on Industrial Property Rights. These comprehensive laws offer integrated protections for trademarks, patents, industrial designs, and undisclosed information, streamlining processes such as the provision of a 90-day grace period for power of attorney submissions. Ziad Hassouneh’s in-depth knowledge of these legal frameworks affords him a unique perspective, allowing him to guide businesses through both the intricacies of registration and the complexities of enforcement.

The recent advancements in the IP sector mark a proactive evolution within the UAE, creating an environment ripe for expert guidance in navigating the intricate domain of intellectual property. Ziad Hassouneh's legal acumen is instrumental in helping businesses manage compliance with evolving regulations while effectively capitalizing on the burgeoning opportunities presented by the UAE’s enhanced IP infrastructure. His engagement with clients includes not only compliance and regulatory insights but also strategic IP management, enabling them to safeguard their innovative assets amid the rising tide of IP filings and international alignment.

As the UAE continues to strengthen its position as a global leader in intellectual property protection, the relevance of experts like Ziad Hassouneh becomes increasingly pronounced. Their ability to interpret and apply evolving legal frameworks amidst shifting market dynamics serves as a cornerstone for businesses striving to not only protect but also maximize the value of their intellectual property portfolios. In an era where innovation and sustainability are paramount, the intersection of law and business strategy takes on a new dimension, and the guidance of seasoned legal professionals is essential for navigating this complex terrain.