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Sheja Ehtesham

Sheja Ehtesham

About Sheja Ehtesham

Sheja Ehtesham is an Intellectual Property attorney at ALG whose practice
focuses on trademarks, service marks, trade dress, trade names, domain names,
industrial designs, also copyrights and confidential information.

She has responsibility for the trademark and design portfolios of several
multinationals across range of industries, including the pharmaceutical,
hospitality, home appliances and media & entertainment. Consistently listed
amongst the world’s Leading Trademark Professionals by WTR 1000, Sheja been described
by clients as “dynamic, personable and most importantly, an excellent attorney whose
counsel inspires trust.”

She currently also serves as Co-Chair of INTA’s Project Team on IP in Outer
Space, and the India Global Advisory Council.

Sheja has experience in international portfolio management, including
pre-filing clearances and availability searches, helping clients devise global
filing strategies that align with their business requirements. Enforcing and
defending intellectual property in oppositions, cancellations and appeals
before the Trademark Office, the Designs Office, the Copyright Office, NIXI
(National Internet Exchange of India), and various courts are other areas of
expertise. She has also successfully represented several domestic and
international clients in domain name administrative proceedings under the INDRP
and UDRP.

She advises clients in strategizing negotiations carried out with adversaries
and on structuring successful and profitable settlements. She advises clients
on intellectual property transactional issues and has experience in drafting,
reviewing, and counseling clients on IP license and assignment agreements,
franchising agreements, co-branding agreements, distributorship agreements,
joint-venture agreements, strategic alliance projects, coexistence and consent
agreements, and rights re-structuring agreements and activities.

She assists clients in devising effective enforcement strategies, which include
conducting investigations, drafting and issuing Legal Notices, conducting raids
with local officials, and registering IP rights with custom authorities. She
has been involved in enforcement actions involving infringement and passing
off, piracy, unauthorised use, falsification of trademarks, misappropriation of
confidential information, breach of confidentiality, misrepresentation, unfair
trade and anti-competitive practices, etc. She has experience in litigation
pertaining to trademark infringement and passing off, trade name disputes,
false advertising, trademark dilution, trademark debasement, domain name
disputes and piracy of designs and copyrights. She assists and advises clients
in lawsuit strategy and preparing for various activities at different stages of

She has previously served as the co-chair of the Asia Pacific Region of the
INTA Bulletin, and an editor of The Trademark Reporter, the world’s only
peer-reviewed, scholarly journal dedicated to trademark law and related topics
internationally. In recognition of her contributions to trademark law and to
the association, INTA did a volunteer spotlight article on Sheja in 2016.

She has been invited as a speaker and India expert at various national
and international fora, and her articles frequently feature in the INTA
Bulletin, and as part of International practice-oriented white papers and

Accreditations, Internships & Education


Advocate, Bar Council of Karnataka

Judicial Clerkship with Hon’ble Justice Mr.
Aftab Alam, Supreme Court of India

B.A. LL.B. (Hons.), National Academy of Legal
Studies and Research (NALSAR), Hyderabad.

Diploma in Advanced Intellectual Property
Laws, Oklahoma University, USA

Internship with Office of Technology Transfer,
National Institutes of Health, Maryland USA

& Other Cases (Representative)

·     Westinghouse Electric Corporation v. Sakir
Saleem, As Service Centre WIPO Domain Name Decision D2021-0558

Incase Designs Corp. v. Stavros
Fernandes Case No. INDRP/1209

Glen Raven, Inc. v. DingDing Case No.

Indeed, Inc. v Josh Mathews Case No.

Indeed, Inc. v. Indeedworld Case No.

Leidos, Inc. v. Leidos Inc Case No.

Capital IQ, Inc and Anr v. Ye Li WIPO
Domain Name Decision D2014-1647

Ecolab USA Inc. V. Nijat Hassanov NAF
Case No. 1378085

The Ritz-Carlton Hotel Company, L.L.C. v.
Netlon! Brands Inc. Case No. INDRP/250

Merck Sharp & Dohme Corp. v. Marketing
Munch Pty Ltd Case No. INDRP/230

Standard & Poor’s Financial Services LLC
v. Corporate Domains, Inc. Case No. INDRP/162

Spotlight Series, 2016

& Submissions

‘INDIA: Delhi High Court Rules Color Red for
Shoe Soles Not a Trademark’, (International Trademark Association) INTA
Bulletin, 2018

India Chapter of
Intellectual Property Owners Association (IPO) White paper ‘Protection of
Graphic Logo Trade Marks Around the World – Copyright or Trade Mark
Enforcement? An International Survey of Twenty Countries’, 2017

India Chapter of
Intellectual Property Owners Association (IPO) White paper ‘Shape Trademarks –
An International Perspective’, 2015

·   ‘Indian Affidavits of Use: A Tool for
Effective Trademark Prosecution and Enforcement’, (International Trademark
Association) INTA Bulletin Vol. 66 No.19, November 1, 2011 (with Andrew Price
& Rebecca Liebowitz)

·      ‘Case Comment on Brajnandan Sinha Versus Jyoti
Narain (AIR 1956 SC 66)’, All India Reporter (AIR) 2010

‘Patents Patents Everywhere, No Revenue in
Sight!’,, August 9, 2009

·     ‘A Critical Analysis of the Indian Policy on
Seeds – Bane or Boon?’,, August 3, 2009 (with Nirajan Mansingh)

·       ‘Conflicting Interests in Drug Pricing:
Innovation v. Social Needs’, 94(2) CURRENT SCIENCE 168, January 25, 2008 (with
Nirajan Mansingh)

Engagements & Related Events

·      Moderated Panel on “Trademarks in Outer Space
– The New Space Race?” in INTA Leadership Meeting, 2022

Presented on IP in Outer Space in INTA Annual
Meeting, 2022

·    Speaker on “Trademarks Off World: New Frontier
Or Lost in Space” in FICPI Open Forum Meeting, 2021

·      Invited by INTA (International Trademark
Association) as Panelist in discussion on “The Well-Rounded IP Practitioner” in
INTA Annual & leadership Meeting, 2020

·   Speaker on ‘Brand Protection and Enforcement
Strategies’ in (Associated Chambers of Commerce of India) ASSOCHAM’s Conference
on Building the Best Innovative India organised jointly with Ministry of Micro,
Small and Medium Enterprises (MSME), Government of India, 2020

·        Speaker on ‘Compulsory Licensing in the Age of
COVID-19’ international webinar presented by The Women in IP Network, 2020

·    Speaker on ‘Graphic Logo Marks – Intersections
Between Copyright & Trademarks’ international chat channel presented by
Intellectual Property Owners’ Association (IPO), 2019

Speaker on ‘Trademarks & Counterfeits’ on
invitation from Niti Aayog’s Atal Innovation Mission and the Government of
India’s CIPAM as part of Live Facebook Series, 2018

Speaker on ‘Biologics and Pharmaceutical IP’
by special invitation to the BioAsia International Conference, 2018

·  Moderated Table Topic on “Clearing Pharmaceutical
Trademarks: Practical Insights”, (International Trademark Association) INTA
Annual Meeting, 2015

·    Invited by IPO (Intellectual Property Owners
Association) as India-Expert and Panelist in Session on “Shape Trademarks” in
IPO Annual Meeting, 2015

·    Invited by IPO (Intellectual Property Owners
Association) as India-Expert and Panelist in Session on “Bad Faith Trademarks”
in IPO Annual Meeting, 2013

Committees, Trust & Positions

Serves as Co-Chair of the International
Trademark Association (INTA) Project Team on IP in Space, 2022 – 2023

·      Serves on the International Trademark
Association (INTA) Leadership Development Committee, 2022 – 2023

Serves on the International Trademark
Association (INTA) India Global Advisory Council, 2022 – 2023

Serves on the Intellectual Property Owners
Association (IPO) Diversity & Inclusion Committee, 2023

·     Serves on the Intellectual Property Owners
Association (IPO) Women in IP Law Committee, 2023

·      Served on the International Trademark
Association (INTA) Leadership Meeting Project Team, 2022

·   Served as Chair of the International Trademark
Association (INTA) Bulletin Asia Pacific Subcommittee, 2020 – 2021

·   Served as Editor, The Trademark Reporter,
published by INTA (International Trademark Association), 2016 – 2017

Served on India Roundtable Project Team of
International Trademark Association (INTA) India Roundtable Project Team, 2020
– 2021

·        Served on the International Trademark Law
& Practice Committee of the Intellectual Property Owners Association (IPO),
2020 – 2021

Memberships & Participations

·         Member, Supreme Court Bar Association (SCBA)

Member, Delhi High Court Bar Association (DHCBA)

Member, India International Centre (IIC)

Member, International Trademark
Association (INTA)


Member, International Association for the
Protection of Intellectual Property (AIPPI)

Member, Pharmaceutical Trade Marks Group (PTMG)

Member, Intellectual Property Owners
Association (IPO)

Member, Asian Patent
Attorneys Association (APAA)





Q&A With Sheja Ehtesham


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