About Us
FAQ
Global Law Experts Logo
Global Law Experts Logo

Find a Global Law Expert

Specialism
Country
Practice Area

Awards

Since 2010, the Global Law Experts annual awards have been celebrating excellence, innovation and performance across the legal communities from around the world.

China’s Market Regulator Drafts New Regulations for Online Advertising | Dezan Shira & Associates

posted 3 years ago

China’s market regulator, the State Administration of Market Regulation (SAMR), is revising its online advertising guidelines, the “Interim Measures for the Administration of Internet Advertising” (the Interim Measures), to improve the supervision of internet advertising.

The Interim Measures are no longer considered suitable today due to the constant changing nature and scope of internet advertising. A draft Measures for the Administration of Internet Advertising (the draft Measures) has been made available for public comment. Comments can be made through post, website, or email until the December 25, 2021.

The SAMR says that the new regulation is intended to regulate advertising online and promote its healthy development as well as protect the rights of consumers.

The fast growth of the internet has created concerns about the monopoly of big internet companies, infringement, and related issues. The Chinese government has started to regulate the digital market by increasing scrutiny and penalties. Internet platforms are assumed to bear higher responsibilities in internet advertising compliance.

Author

Find the right Legal Expert for your business

The premier guide to leading legal professionals throughout the world

Specialism
Country
Practice Area
LAWYERS RECOGNIZED
0
EVALUATIONS OF LAWYERS BY THEIR PEERS
0 m+
PRACTICE AREAS
0
COUNTRIES AROUND THE WORLD
0

Join

who are already getting the benefits
0

Sign up for the latest legal briefings and news within Global Law Experts’ community, as well as a whole host of features, editorial and conference updates direct to your email inbox.

Naturally you can unsubscribe at any time.

Newsletter Sign Up

About Us

Global Law Experts is dedicated to providing exceptional legal services to clients around the world. With a vast network of highly skilled and experienced lawyers, we are committed to delivering innovative and tailored solutions to meet the diverse needs of our clients in various jurisdictions.

Contact Us

Stay Informed

Join Mailing List

GLE