Ahmed Detta

Ahmed’s mission is to make plastics recycling habitual in our everyday behaviour and instil the belief that profiteering from this process is good for all involved. This key, yet disruptive belief, was the driving force behind Ahmed setting up Enviroo – creating a visionary recycling business which is both a force for good and profitable. Ahmed spearheaded the business model from concept to full equity investment funding for a facility in Abu Dhabi and will be replicating this model across the UK market.

Enviroo provides a solution to post consumer plastic waste. We recycle 100% of Polyethylene Terephthalate (PET) plastic waste and create ‘food-grade’ polymers that are used to recreate food packaging and plastic bottles. We have created a closed loop recycling method, with long term viability as it ensures transparency, circularity and sustainability.

It is our responsibility to engage and unite all stakeholders in the recycling journey which will provide a solution to single use plastic. We are working with a plastic stream that impacts everyone thus enabling us to collaborate with government agencies, FMCG (Fast Moving Consumer Goods) brands, consumers and charities.

The executive team at Enviroo is adept at identifying opportunities where plastics recycling can be accelerated or improved from current processes and has developed local market insights to support the ever-growing plastic waste problem.

We use innovative technology that segments PET plastic from other supporting components through a highly sophisticated synthesised washing process, coupled with a world class extrusion process. The end result is the creation of polymers that can be used in direct food contact packaging. Our recycled polymer blends perfectly with virgin PET polymers or can stand alone in the production process.

We build and operate our own PET recycling facilities.