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What Makes It a Family Office?

By Olufunke Olumide
– posted 2 hours ago

I recently read an interesting piece by Lachezar Zanev of The Venture Network and Erik Van Rompay of 220dots on why the Family Office label matters far less than where a family’s assets actually sit.

They point to families such as the Waltons and Wallenbergs, whose wealth sits across different holding and ownership structures, and to examples such as Cascade Investment, which began as Bill Gates’ personal investment vehicle, and the Koch family, whose Family Office functions were historically embedded within the operating business. Their point is an important one: behind what we commonly call a Family Office is often a collection of structures, each doing a different job.

I agree. But it left me thinking about another question.

If the Family Office is not any one of these structures, what actually makes it a Family Office?

For many families, the pieces already exist. There may be a HoldCo above the operating businesses. Properties may sit in separate SPVs. An investment company may deploy family capital. A trust or foundation may deal with ownership, succession or philanthropy. There may be bank and investment accounts across different jurisdictions.

Around them are lawyers, accountants, investment managers, bankers, property managers and other advisers. None of this is unusual. In fact, it may be exactly how the family’s affairs should be structured, with each vehicle performing a particular purpose.

The mistake is assuming that one of them must therefore be the Family Office. An investment company does not become a Family Office simply because it invests family capital. It may be an important part of the architecture, but the family’s affairs extend beyond its investment portfolio.

There are still properties to oversee, ownership structures to maintain, tax and compliance obligations to manage and family decisions to make. There may be succession to plan for, a next generation to prepare and several advisers whose work needs to make sense alongside each other.

And somewhere, someone needs to be able to see the whole.

For me, it isn’t the entity. I look for three things: visibility, coordination and continuity.

Can someone see the family’s affairs as a whole?

Is there a mechanism coordinating the different parts?

And can that system continue beyond the person who currently holds it together?

Visibility means there is a consolidated view of what the family owns, how it is structured, what obligations exist and who is responsible for what.

Coordination means investment, tax, ownership, succession and family decisions are not being considered entirely in isolation, and that the family’s different advisers are working with an understanding of the wider picture.

Continuity means the family’s affairs do not depend entirely on what one person knows, remembers or decides. Important information is documented, responsibilities are clear and there is a framework through which the system can continue as people, assets and generations change.

That is the distinction between having several structures around family wealth and having a Family Office system around the family.

And the test applies at very different levels of wealth and complexity.

It may be an entrepreneurial family beginning to institutionalise its affairs, a C-suite executive whose years of accumulated wealth now sit across investments, property and other interests, a multigenerational African business family with assets and family members across several jurisdictions, or a family with an established Single Family Office.

The sophistication changes. The underlying test does not.

Even the most established Single Family Office still exists within a wider architecture. The businesses remain businesses. HoldCos and SPVs continue to hold what they were established to hold. Trusts and foundations perform their respective purposes. Investment vehicles continue to deploy capital.

The Family Office provides the oversight across those moving parts. This is also why the question of how wealthy a family must be to “have a Family Office” can sometimes distract from a more useful question:

At what point do the family’s affairs require Family Office capability?

Complexity can arrive long before it makes sense to employ an entire team. So the starting point does not have to be building a large institution. Start with what already exists.

Map what the family owns and where it sits. Understand who is responsible for what. Establish how decisions are made and where important information is held. Determine whether anyone has a consolidated view across the family. Then identify what is missing.

For one family, it may be consolidated reporting. For another, governance or succession. It may be an investment policy, better administration, next-generation preparation or simply clearer coordination between existing advisers.

Not every capability needs to be brought in-house. Some can sit with existing advisers. Others can be established through governance documents, policies and agreed processes, or added as the family’s needs evolve. What matters is not how many people sit in a Family Office or how many entities carry the family’s name.

What matters is whether the family has visibility, coordination and continuity across the whole.

Perhaps, then, the better starting point for a family considering a Family Office is not:

What new entity do we need to create?

But:

What have we already built?
What is missing?
And who can see the whole?

The answers may reveal that much of the architecture already exists.

The work is to turn those individual parts into a system that can see the family as a whole, coordinate its affairs and continue beyond any one person.

That is what makes it a Family Office.

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What Makes It a Family Office?

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