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Understanding how to register a trademark in Zambia has become materially more important since the Trade Marks Act No. 11 of 2023 became operational on 31 December 2025, replacing the decades-old Trade Marks Act (Chapter 401). The Patents and Companies Registration Agency (PACRA) simultaneously migrated trademark applications to a mandatory online portal, effective 1 July 2025, meaning paper-based filings for new marks are no longer accepted. This guide walks Zambian business owners, in-house counsel, IP agents and foreign brand holders through every stage of the PACRA trademark registration process, from pre-filing searches and portal account setup through fee payment, class selection, publication, opposition and renewal under the new regime.
Before investing time and filing fees, applicants should confirm that the proposed sign qualifies for protection. The Trade Marks Act 2023 broadened the range of registrable marks, but key eligibility rules and prohibitions still apply.
According to PACRA’s service information page, a registrable trademark may consist of words, names, letters, numerals, figurative elements (logos), colours, shapes of goods or their packaging, or any combination of these, provided the sign is capable of graphic representation and is capable of distinguishing the goods or services of one enterprise from those of another. The new Act also expressly provides for the registration of service marks, a category that was not formally recognised under the old regime.
The Registrar will refuse an application on absolute grounds if the mark is devoid of distinctive character, is purely descriptive of the goods or services, has become customary in current trade language, or is deceptive or contrary to public order or morality. Marks that incorporate national emblems, official signs or hallmarks of Zambia, or of any state party to the Paris Convention, without authorisation are likewise prohibited. On relative grounds, a mark will be refused if it is identical or confusingly similar to an earlier registered mark covering the same or similar goods or services.
The new Act also introduces enhanced protection for well-known marks, meaning that even an unregistered mark with significant reputation in Zambia may form the basis for a refusal or opposition.
The PACRA trademark registration process follows a clear sequence: search, prepare documents, file electronically, pay staged fees, await examination, endure the publication window and, absent opposition, receive your certificate. The sections below break each stage into practical steps.
A thorough trademark search is the single most effective way to avoid a costly refusal or opposition later. PACRA maintains a searchable register that applicants can query before filing. When conducting a trademark search on PACRA, focus on the following:
Industry observers expect the PACRA portal search function to be progressively enhanced throughout 2026, but applicants filing in the interim should treat the online database as indicative and, for high-value brands, supplement it with a professional search conducted by a Zambian IP practitioner.
All new trademark applications must be submitted through the PACRA online portal. To create an account, navigate to the PACRA website, select “Online Services” and follow the registration prompts. Applicants will need to provide:
The online application form mirrors the structure of the traditional paper form (historically designated TMForm30 on PACRA’s website). Key fields and practical tips are set out below.
| Form Field | What to Enter | Practical Tip |
|---|---|---|
| Applicant name & address | Full legal name, postal and physical address, nationality | Use the exact entity name shown on the certificate of incorporation or national ID |
| Representation of the mark | Typed word or uploaded image file | For device marks, ensure the image is clear at both thumbnail and full size; avoid embedding text in very small font |
| Class(es) of goods / services | Numerical ICGS class(es), e.g. Class 25, Class 35 | Under the new Act, a single application may now cover multiple classes (multi-class filing), which can reduce administrative burden |
| Specification of goods / services | Descriptive list within each class | Be specific but not unnecessarily narrow, “clothing, namely shirts, trousers and jackets” is preferable to just “goods in Class 25” |
| Priority claim (if any) | Country, application number and date of earlier filing | Must be claimed within six months of the priority date |
| Agent / attorney details | Name, address and PACRA reference of local agent | Foreign applicants must appoint a local agent with an address for service in Zambia |
One of the most significant changes introduced by the Trade Marks Act 2023 is the ability to file a single application covering multiple classes. Under the old regime, each class required a separate application and a separate fee payment. Multi-class filing streamlines the process for brand owners seeking broad protection across several goods-and-service categories.
Once the completed form and supporting documents have been uploaded and the application fee paid through the PACRA portal, the system generates an acknowledgement and a provisional reference number. This reference number should be recorded and quoted in all subsequent correspondence with PACRA. Early indications suggest that applicants typically receive their acknowledgement within one to two business days of successful submission and payment.
Fees for PACRA trademark registration are payable in stages rather than as a single lump sum. According to PACRA’s service information page, the fee structure for local applicants is as follows:
| Fee Element | Local Applicant (ZMW) | Notes |
|---|---|---|
| Application fee (Stage 1) | K 500.00 | Payable on filing; non-refundable |
| Advertisement fee (Stage 2) | K 500.10 | Payable after examination is passed and mark is accepted for publication |
| Registration fee (Stage 3) | K 500.10 | Payable after opposition period closes without challenge |
| Total (local applicant) | K 1,500.20 | Per class; additional classes attract additional fees |
For foreign-based applicants, PACRA’s service information page indicates a higher total fee of K 3,500, likewise payable in three stages. Applicants should verify the current fee schedule directly on the PACRA service information page before filing, as fees are subject to periodic revision.
Professional fees charged by Zambian IP attorneys or filing agents are separate from the official PACRA fees and vary depending on the complexity of the application, the number of classes and whether opposition proceedings arise.
Zambia follows the International Classification of Goods and Services (Nice Classification), which divides all goods and services into 45 classes (Classes 1–34 for goods, Classes 35–45 for services). When selecting trademark classes in Zambia, consider these practical points:
After a trademark application is filed and the application fee paid, PACRA conducts a substantive examination. The Registrar assesses the mark against both absolute grounds (distinctiveness, deceptiveness, public policy) and relative grounds (conflict with earlier marks). If the application passes examination, it is accepted and published for opposition.
Accepted marks are published in the Trade Marks and Patents Journal, an official gazette maintained by PACRA. The publication entry typically includes the applicant’s name, the mark representation, the class(es) and the specification of goods or services. The publication window runs for approximately two to three months, during which any interested party may file a notice of opposition. Brand owners with existing registrations should monitor the Journal regularly, or instruct an IP agent to do so, in order to identify potentially conflicting applications before the opposition deadline expires.
The trademark opposition process in Zambia allows any person who believes they would be harmed by the registration of a published mark to challenge the application. The typical opposition sequence is as follows:
The table below summarises the key legislative and procedural differences between the old and new trademark regimes in Zambia.
| Event | Old Regime (Pre-2025) | New Regime (Trade Marks Act 2023 / PACRA Portal) |
|---|---|---|
| Governing statute | Trade Marks Act (Chapter 401, originally 1958) | Trade Marks Act No. 11 of 2023 (operational 31 December 2025) |
| Filing method | Paper-based, with limited online options | Mandatory PACRA online portal for new filings (implemented 1 July 2025) |
| Multi-class filing | Not available, separate application per class | Single application may cover multiple classes |
| Initial registration term | 7 years from filing date | 10 years from filing date |
| Service mark registration | Not expressly provided for | Expressly recognised and registrable |
| Well-known mark protection | Limited | Enhanced statutory protection for well-known marks |
Receiving a notice of opposition can be unsettling, but it does not mean the application is lost. A structured, evidence-driven response significantly improves the prospects of a favourable outcome. The following tactical guidance applies to applicants whose marks have been opposed during the publication window.
First, review the opposition notice carefully. Identify each ground cited and assess whether the opponent holds a genuinely earlier right or is asserting a speculative claim. Second, gather evidence of your own use and goodwill in the mark, invoices, advertising spend, distribution agreements and any media coverage are all relevant. Third, consider whether settlement is viable: in many cases, a coexistence agreement or a narrowing of the specification can resolve the dispute more quickly and cheaply than contested proceedings.
If the matter proceeds to a full evidence exchange and hearing, costs exposure increases substantially. Applicants should factor in attorney fees, evidence preparation time and the possibility that the Registrar may award costs to the successful party. Where the commercial stakes are high, it may be appropriate to seek interlocutory relief from the courts to prevent the opponent from exploiting the mark during the pendency of proceedings.
Under the Trade Marks Act 2023, a registered trademark is valid for 10 years from the date of filing and may be renewed for successive 10-year periods. This represents a significant change from the previous 7-year initial term. Renewal applications should be filed before the expiry date, and PACRA provides a grace period following advertisement of non-renewal during which the mark may still be restored upon payment of the renewal fee and any applicable late penalty.
If a mark is not renewed and lapses, the former owner may need to file a fresh application, which carries the risk that a third party may have filed or begun using a similar mark in the intervening period. Proactive diary management is therefore essential. Post-registration, trademark owners should also monitor the market for infringement and take enforcement action promptly, a registered mark that is not used or defended may become vulnerable to cancellation for non-use.
Even experienced applicants occasionally make errors that delay or derail a trademark filing. The table below flags the most common mistakes and how to avoid them.
| Common Error | Why It Causes a Problem | How to Fix It |
|---|---|---|
| Filing a descriptive mark without distinctive elements | Refused on absolute grounds, mark lacks distinctiveness | Add a device element or coin a unique word; conduct a distinctiveness assessment before filing |
| Choosing the wrong ICGS class | Mark may not protect the actual goods or services sold | Map your product catalogue to Nice Classification headings; consult an IP practitioner |
| Overly broad specification | Attracts examiner objections and third-party oppositions | Limit the specification to goods/services you genuinely intend to use |
| Missing the priority deadline | Loss of convention priority, cannot backdate to foreign filing | File within six months of the first foreign application |
| Failing to monitor the Journal after publication | Conflicting marks may proceed to registration unopposed | Set up a watch service or instruct a local agent to monitor publications |
As a quick-reference resource, applicants should compile a one-page filing checklist covering: PACRA search completed, mark representation prepared, ICGS classes identified, POA signed (if using an agent), priority documents collected, portal account created and fee payment method confirmed.
The combination of the Trade Marks Act 2023 and PACRA’s mandatory online portal means that 2026 is a pivotal year for anyone seeking to understand how to register a trademark in Zambia. Applicants should act methodically: run a thorough PACRA search, prepare a precise specification, create a portal account, file electronically and monitor the Trade Marks Journal during the publication window. Where opposition arises, early legal advice and strong evidence are the best safeguards. For filings, oppositions or enforcement strategy, engaging a qualified Zambian intellectual property practitioner remains the most reliable route to securing and maintaining trademark rights in Zambia.
This article was produced by Global Law Experts. For specialist advice on this topic, contact Bonaventure Mutale at Ellis & Co, a member of the Global Law Experts network.
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