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posted 7 years ago
2018 has arrived, and the new year is starting off strong for the alcohol industry and those who regulate it. In preparation for what’s ahead, here’s a brief look at what’s already here!
NOT A “LEGAL” DEVELOPMENT, BUT …
Among the advantages gained by joining forces, RNDC-Breakthru’s supplier profiles are complementary in a number of key markets. For example, both distributors already handle Gallo brands in Florida. The new company’s portfolio in Florida will also combine brands from The Wine Group (RNDC) and Jackson Family (Breakthru), as well as Brown-Forman(Breakthru) and Sazerac (RNDC) on the spirits side. Meanwhile, the deal will allow the combined group to leverage RNDC’s strength in Texas (where it has sales of $2.2 billion and distributes brands from major suppliers such as Brown-Forman, Pernod Ricard, Sazerac, Constellation, Trinchero, The Wine Group, Jackson Family and Ste. Michelle) with Breakthru’s business in Illinois, which totals $1.1 billion and includes major suppliers such as Diageo, Gallo, William Grant, Brown-Forman, Sazerac and others.
The study also showed, however, how the body protects itself from acetaldehyde by using a group of enzymes called aldehyde dehydrogenases 2 (ALDH2), which break acetaldehyde down into acetate which cells can use beneficially. DNA also has a range of repair systems that – for the most part – are able to fix damage although there is also the possibility that cells are improperly repaired which can also then turn cancerous.
Not surprisingly, the recently-published study has generated significant pushback from industry members and their advocates, as well as from a variety of other researchers. Press coverage includes a balanced review by The New York Times.
The Bar also allows consumers to send a shopping list of ingredients or a cocktail making kit to the Alexa mobile app on their phone or it directs them to purchase on Amazon. The launch will be supported by a marketing campaign with Amazon Media Group across Amazon’s multiple platforms including Fire TV and Kindle.
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